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5 things your startup can do today to get more signups
In 2011, a startup social media company managed to get 10,000 signups on its website within three months without revealing the product or service actually being offered. And although Kohort is now...
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Writing effective content: Hints and tips from Team Articulate
If the internet were a person, they’d be an obnoxiously loud, clinically diagnosed hoarder. They’d almost certainly be the star of a reality show on American Lifetime. The internet is chock full of...
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Speaking human: 12 best examples of copywriting in tech
“A copywriter should have an understanding of people, an insight into them, a sympathy toward them.” – George Gribbin Copywriting has always been about communicating with people. But online, your...
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10 marketing gurus reveal their #1 tip for accelerating business growth
Whether you’re new to marketing or an old hand in the field, fresh insight can revolutionise the way you approach a campaign. At Articulate, we are constantly refactoring our processes and finding new...
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How to get marketing plan approval: lessons from Simon Sinek
‘There are only two ways to influence human behaviour: you can manipulate it or you can inspire it.’ – Simon Sinek, Leaders Eat Last. When proposing a new marketing plan, a marketing manager must...
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Fatal flaws: 6 common digital marketing mistakes that flatline your success
Digital marketers throw away nearly 20 per cent of their budget on big, ego-serving projects and other common digital marketing mistakes, without considering the real ROI. Does an expensive Google...
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Project and serve: 5 customer-centric marketing tips to help build relationships
‘Brands, slogans, products, and media aren’t at the centre; rather they are spokes that help to bridge the gap between the customer and the business.’ So says Daniel Newman. And he’s right; strong...
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Brand positioning: how to find your marketing mantra
Clear brand positioning is the hallmark of every successful marketing strategy. It’s defined as a space that you confidently occupy in the market and the minds of consumers. Think of it like a flag in...
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How we work: what does a marketer do?
Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and, for this reason, we’re often confused with MadMen-style...
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Blast your content marketing into the future: how to engage your prospects...
Any business with an online presence knows this is their biggest marketing opportunity right now. And it’s only going to get bigger. Everything you post on the web is marketing collateral, waiting to...
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