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Has Digg missed the boat?
I used to love Digg. It led me to some great stories and a couple of my posts here got huge traffic from Digg, one was even dugg by Kevin Rose himself. But I think they’ve missed the boat now. In the...
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The state of online marketing
I’ve been reading through the CMO Council’s State of Marketing Report. It is a survey of 600 marketing folk in 110 countries and it reveals some interesting intentions: Improve customer segmentation...
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Free business eBooks and guides
Over the past year or so, we have produced a range of white papers and guides for HP and now they’re available free on Scribd. I think they’re pretty good, useful and interesting so I wanted to share...
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Steve Jobs video speech about marketing
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to...
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Content marketing is key for B2B sales
According to eMarketer, apparently “Lead generation, nurture both benefit from content marketing.” I guess this is my job, really. At Articulate Marketing, we write the content that B2B companies use...
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How to give a great presentation part one (video)
Last week I made some videos for the HP Business Answers campaign about presentation skills with my wife, Aileen Gonsalves and an actor from her theatre company, Butterfly. Here’s the first one, which...
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How to give a great presentation part two (video)
My wife Aileen and her colleague Nick Dana give inside tips on how to control nerves, stay focused on your objective and increase your confidence before a presentation.
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How to give a great presentation part 3: Warm-up
In this video, a professional director and two actors show you (plus me!) how to relax and warm up before a big presentation. Do this before your next pitch and it’ll help you chill out and give a...
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Content marketing: how to calculate the ROI
This free white paper (PDF) reveals that per dollar, content marketing produces three times more leads for large companies, but you’ve got to stick at it and get good content. They break down the...
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10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case...
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What writers can learn from the best restaurants in the world
I was in Barcelona at the end of last year and my wife found this amazing little exhibition about Ferran Adrià. It really got me thinking. (There’s a nice online catalogue in English and it’s open...
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How to get the right tone of voice for your company
As I’ve said before, writing is branding. The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define how people perceive...
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Bambi vs. Godzilla: how to work with very big clients
There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable...
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Ask better questions: business lessons from designers
As an entrepreneur I spend a lot of my time optimising. Better copy at Articulate, new features for Turbine, better processes, staff training etc. This is necessary and important. But real...
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Hiring a writer? 10 must-ask questions
Bad writing is expensive. You can spend a lot of money building a great website and ruin it by lousy copy. Spelling mistakes alone are thought to cost UK businesses millions each year in lost revenue....
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Best of the web: marketing
Have a great Friday. Here’s a picture I took recently at Westonbirt Arboretum. Planting started in 1850. Now that’s long-term planning. A nice thought at the end of a busy week. Here are a few more....
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Infographics are the new PowerPoint. Kill. Kill. Kill.
Infographics are everywhere. For one reason or another they are irresistible link-bait and Pinterest is awash with them. More often than not, however, they are inaccurate, confusing or just plain...
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25 ways to improve your presentations
All of us have at some point been bored to tears by a presentation. If you are lucky, you have also been informed, excited and inspired by an outstanding one. If you haven’t there are plenty of good...
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Ten commandments for compelling case studies
Case studies are great for sales and marketing. Customer success stories are better than simply blowing your own trumpet. That said, they first need to grab the reader’s attention, and second they...
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